![]() ![]() With that said, it makes logical sense trying to maintain a summer release for guaranteed franchise success rather than use the studio’s newly-established 17-day window between cinema and digital release. With Despicable Me currently the biggest animated film franchise, grossing a combined $3.7 billion over its five movies, Universal is potentially sitting on a yellow gold mine with this Minions sequel. ![]() ![]() Though no explanation was provided, it’s my belief that Illumination wants to maintain season tradition with their franchises, with the first Sing gaining a successful winter 2016 run, and each Despicable Me entry being reserved for summer. One fascinating observation is that Sing 2, the Illumination sequel which was initially intended to be released after Minions: The Rise of Gru, was not moved from its Christmas 2021 date. However, given how Minions: The Rise of Gru had previously been assigned with a similar date just one week later, Universal would have potentially cannibalised two of its biggest franchises, so the Minions sequel had to be sacrificed for this summer in order to ensure it has a successful summer 2022 run. It’s clear that Universal wants to ensure that F9 remains its summer tent-poll of 2021 while also giving time for more potential audiences to be vaccinated. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |